If there's one thing guaranteed to reduce us to a sniffling mess, it's a top-class Christmas ad.
And then the BBC released theirs, and all bets were off.
"I wasn't prepared for these emotions," wrote one Twitter user while another added: "My eyes are full of TEARS."
Documenting the relationship between a performance-obsessed young girl and her hardworking father, the audience is given an insight into the weeks leading up to the child's school talent show.
Dedicated and committed, the young girl practices at every opportunity while her father appears not to comprehend the significance of the child's place in the show…. until the big night, that is.
Ladies, take a look at this…