New politically charged Heineken ad is ultimately heartwarming
After the absolute disaster that was the Pepsi/Kendall Jenner ad, most companies would probably shy away from inserting politics into their campaigns.
However, Heineken is stepping up to show us exactly how it is done.
The beer brand's latest ad put two people of opposing political beliefs through a variety of situations, before revealing to the other what they have said about issues they hold close to their heart.
There are three pairings chosen for the ad experiment.
The first pair sit on opposite ends of the feminism debate, with the male counterpart believing that feminism is an excuse to engage in 'man hating' and 'misandry.'
The female in this situation is staunchly feminist and believes there is still work to be done to improve women's rights.
The second pairing is made up of two men who have opposing opinions on climate change.
One guy thinks that climate change is a minimal issues, which should have less of a focus in society.
His experiment partner feels that climate change is seriously important.
In the final pair, a man and woman have opposing views on a very personal issue.
'You're a man, be a man, or you're a female, be a female,' he says.
The woman in this situation is transgender.
All of the couples are made to do team building exercises, and share quite a few details about their lives.
In the end, the pairings opposing beliefs are revealed, to initially awkward but ultimately heartwarming results.
Check it our for yourself:
