French supermarket introduces ‘ugly fruit’ to combat food waste!

French supermarket, Intermarché, have launched a campaign to combat food waste by selling “ugly foods” at a discount.

The campaign, which is called Inglorious Fruits and Vegetables, is hoping to re-educate their consumers when it comes their food purchases.

This comes after it was revealed that we throw away 300 million tons of food each year. As part of the campaign, Intermarché have released various posters which include images of disfigured fruit.

The supermarket is hoping to highlight that it’s the taste that matters when it comes to your fruit and veg, and not how they look.

We think this is a great idea, and definitely something that needs to be introduced on our Irish shores.