Emma Roberts goes Photoshop-free in new lingerie campaign

In a refreshing change from the norm, actress Emma Roberts has launched a new lingerie campaign without any image retouching whatsoever.

The 24-year-old is the newest face of Aerie, and as part of the label's #AerieREAL project, her first shoot is completely Photoshop-free. The campaign has already featured a number of unretouched models over the last year, but Emma is the first celebrity to sign up.

Emma's shots show her posing in a bra and underwear, and while she looks nothing less than gorgeous as always, it's definitely a positive development to see normal bodily features like freckles, varying skin tone and stretchmarks not being edited out for once.

The actress said she was delighted to be approached, especially after seeing the other #AerieREAL ads on billboards around New York. "Unlike other ads that make me feel like I need to work out more, or I need to buy this for my face — those made me feel good, not like I had to hide behind anything," she told Refinery29.

Despite going without the Photoshop safety net for the first time, the Scream 4 star said she didn't have any pre-shoot nerves. "I've actually never felt more confident and comfortable on a set — which is amazing, because you don't have that safety net. But I saw the photos and was like, you know what? This is great — this is just me, in clothes I feel good in, being who I am."

Growing up in the spotlight, Emma's no stranger to Hollywood's high beauty standards, but she says her real motivation for the shoot was to reassure other young women that it's okay not to be perfect. 

"I have a little sister who's 14, and I see how insecure she gets looking at photos on Instagram and Twitter. People post photos that aren't real. So to be able to be like, 'This is me as Emma, not Emma Roberts,' was important to me."

The actress isn't the first celebrity to give fans a glimpse of the person lurking behind all that retouching. When Khloé Kardashian bared her newly toned body for Complex last month, she was quick to share a 'before-and-after' shot of one of the images to prove that her flawless look wasn't all down to Photoshop:

We hope others soon follow in Emma and Khloé's footsteps.