So we've seen them pose for sultry selfies, slink out of restaurants and stock up on Easter eggs together, but what does this all really MEAN in the world of Cheryl Fernandez-Versini and Liam Payne?
Well, according to Simon Cowell, it's all the evidence we need that this – let's face it – fairly bizarre celeb couple are – no, wait for it – 'madly in love'.
Speaking to The Sun, the X Factor judge revealed that he and the new couple had recently hit the town for a spot of dinner, and there was absolutely no denying the chemistry between the pair whose blossoming romance has got the entire music industry talking.
"I saw them together and we had a really nice dinner. They were in good form," he spilled. "They're like two little chipmunks madly in love. Literally, they were so cute."
Like the rest of us mere mortals, Simon was apparently fairly stunned when news broke that One Direction's Mr. Sensible had managed to woo the most famous member of Girls Aloud, saying he "didn't have a clue" that two of his proteges were loved-up and loving it.
Refusing to comment on either party's relationship history, Simon simply said: "They both seemed very happy over here and very relaxed. I'm happy for them."
Two little chipmunks? Hey, if that doesn't prove this one was made to last, we don't know what will!