For the 90s kid, the Coca-Cola Christmas truck is as synonymous with December 25 as Santa himself.
So, it’s little wonder that Twitter has been left saddened to see the world’s most celebrated holiday campaign tampered with in the most unnecessary of ways.
While the majority of the advert has followed the same general theme for the last 21 years, Christmas enthusiasts have noticed that missing from this year’s ad is the animated Santa Claus who winks at the little boy from the back of the Coke lorry.
Fans also discovered that the jingle at the end of the clip had been altered.
After the ad was played on UK television last night, distressed social media users raced online to discuss the changes.
What follows is just a sample of the chaos which ensued:
Fuming Santa doesn't wink at the end of the Coca-Cola advert anymore! #Christmas
— Karis Brandwood (@karisbrandwood) November 19, 2016
It's not the same if Santa doesn't wink at the end #HolidaysAreComing
— Toxxie Roxxic (@RoxxieToxxic) November 19, 2016
— Eppie (@EppieShepherd) November 19, 2016
@CocaCola_GB pleaaaase make Father Christmas wink at the end like in the old ads!
— Lilly Louise Allen (@LillyLAllen) November 19, 2016
— Laura (@laurajones493) November 19, 2016
— eri (@PunkRaura) November 20, 2016
Was there any need to change the jingle at the end of the Coca Cola advert though? #HolidaysAreComing
— Emma Saunders (@ammesaunders) November 19, 2016
— E D W A R D (@EdwardWJSmith) November 19, 2016
@CocaCola_GB change the final jingle back or I'm not buying another coke again. Ever!
— Edward Notcutt (@Zombie3k) November 19, 2016
Moral of the story? Don't mess with perfection.
— Coca-Cola GB (@CocaCola_GB) November 19, 2016