Ariana Grande has teased clue after clue about her upcoming single, Focus, but it wasn't until today that she unveiled the cover art for the song that will be released on October 30.
The singer made a DRASTIC hair change, much like Kylie Jenner has in the past few months.
Yes, Ariana went platinum blonde. The new look cover photo was shot by her friend Alfredo Flores, and she's seen wearing a small bra top, pearl earrings and her usual half-ponytail hair style.
A strong light is also cast over the 22-year-old, creating an intense shadow from behind.
Ms Grande has been dropping hints about her new song for a week now, and very cleverly uploading blurred out photos to her Instagram account, focusing in (see, clever!) on the art every day to make it clearer.
She's been doing the same to the lyrics, which she unblurs every few days.
It seems like Ariana's blonde do' isn't permanent though as she's currently back to her brown locks, but fingers crossed she sports the platinum hair in the Focus music video.