Wow! Star debuts dramatic new hairstyle on red carpet

Nicole Ritchie ditched her platinum blonde shade over a year ago, and it seems she's not going to be saying goodbye to her wild techicolour tresses anytime soon!

Last summer the Simple Life star ditched her fair hair for a bleached lavender shade, which she later changed to a light blue. And now the mum-of-two has taken her bold hairstyle to the next level with a day-glo pink bob!

Nicole teased her new look with an Instagram post last night showing three Polaroids of her in what looked like a pink wig, but just hours later the TV personality debuted the real thing on the red carpet at the Daily Front Row Fashion Awards.

The 33-year-old looked amazing with her new chin-length pink bob, teaming it with a black sequinned dress. And who better to pose with than the similarly florescent Katy Perry?!

Speaking last year about the daring decision to go lavender, Nicole said the choice was all down to her seven-year-old daughter Harlow.

"She asked me, ‘Why don’t you ever dye your hair?’ — and so we did it," said the star at the time. We wonder if neon pink was Harlow's choice too?