The whole world had resigned themselves to the fact that they were just never going to see Taylor Swift's bellybutton, but it was OK, we had learned to live with it and knew that we were super strong for not making a fuss about it.
But then Tay messed with us completely and whipped out the body part in question while holiday'ing with the Haim gals in Hawaii recently.
So, what the hell brought this turnabout around?!
Opening up about the candid bikini shots, the feisty Style singer admitted that she did it in an attempt to get one up on some seriously pesky paps.
In a recent interview with BBC radio, Tay got down to business and addressed the bellybutton unveiling, saying: "My security gets out the binoculars and see that they [photographers] have a huge, long lens camera."
Oh no, they didn't!
Recalling her irritation that the paps would be flogging their snaps, Taylor was matter-of-fact about the whole thing, admitting: "We go back to the beach and realise 'OK, so they got pictures of us in our bikinis. I don't want them to make like $100,000 for a bikini shot."
Determined to play them at their own game, Taylor reveals the four girls were having none of it, saying: "So we're like 'Get up on the bow of the boat.' We're taking better bikini shots so that they don't make as much money on theirs."
Bravo girls, bravo!