Mad Men costume designer releases new leg couture collection

Mad Men fans have been given a glimpse of show costume designer Janie Bryant’s upcoming collection of hosiery which will be released this autumn.

The affordable collection, priced between $18 and $35, is called Janie Bryant Leg Couture, and is expected to be sold in stores in the U.S, including Bloomingdale’s, Nordstrom, and Dillard’s.

The designer said of the line, “I wanted to fill the place in the market for women to be able to buy legwear that is beautifully designed with amazing details, but also at an amazing price. It’s definitely about affordable luxury.”

The Emmy-winner, whose previous costuming credits include Deadwood, says that she has a “true passion for legs,” and thinks that when properly approached, tights can be the most interesting part of an outfit.

Designs include delicate fishnet tights and full lace leg looks.

“Leg Couture is for the modern woman, even though [the line includes] some vintage-inspired styles like the seam-back stay-up and the sun-kissed stay-up,” she said.

The collection already has a celebrity fan in Mad Men’s Christina Hendricks who said of the line: “I can’t wait to wear the Janie Bryant Leg Couture tights. Janie is such an amazing designer and really knows how to fit a woman’s body to flatter all shapes.”