Jelly Belly launch beer-flavoured jelly bean

We’re not too sure how we feel about this, but we like beer and we love sweets so we’re definitely willing to give it a try.

Sweet company, Jelly Belly, known for their outlandish flavours and wild ideas have gone one step further and created a beer-flavoured jelly bean.

After some deliberation it has been decided that the company would go with a German Hefeweizen-inspired ale flavour. Speaking about the sweet’s development, Ambrose Lee, development manager with Jelly Belly said; “This took a few years to perfect. It was challenging flavour to get right but we think we nailed it”.

The flavour will be officially launched on the 26th January in Cologne, Germany.

Bellies up!