We’re not too sure how we feel about this, but we like beer and we love sweets so we’re definitely willing to give it a try.
Sweet company, Jelly Belly, known for their outlandish flavours and wild ideas have gone one step further and created a beer-flavoured jelly bean.
After some deliberation it has been decided that the company would go with a German Hefeweizen-inspired ale flavour. Speaking about the sweet’s development, Ambrose Lee, development manager with Jelly Belly said; “This took a few years to perfect. It was challenging flavour to get right but we think we nailed it”.
The flavour will be officially launched on the 26th January in Cologne, Germany.