In theory, the premise may appear to trivialise the severity of the issue, but in practice, it really works.
Eager to shed a light on how regularly we bear witness to injustice without intervening, Burger King created an advertisement which focuses on the public's response to bullying.
And they did it with the help of their famous Whopper burger.
But seriously, bear with us here.
Using a group of actors (and an unassuming public), the people behind the Public Service Announcement highlighted the priority the public place on goods and services over the wellbeing of their fellow man.
With over 370,000 views on YouTube alone, the ad has done exactly what it set out to do.
But don't take our word for it, have a look here.
Oh, and one more thing while we have you! Don't forget that you can catch up on all your favourite shows for free for a month right here, so sign up now!