Zara your fave store? Well, we’ve been pronouncing it ALL wrong


Many of us flock to Zara for the fab style and deadly sales, so it will come as a shock to many that we have been pronouncing Zara wrong the whole time.

According to Refinery29, one of its fashion team member travelled over to Zara headquarters in Spain and noticed that NOT ONE person was saying the name of the brand like we do.

And, since Zara originated in that region, we really should be giving it the same care as other brands, like Dolce & Gabbana.

So, are you ready to see the way it really should be said? Here we go…

Zara is pronounced "dzah-dah." Interesting, huh?

This is due to the Northern Castilian dialect where Zs are pronounced with a soft "th" sound, and Rs are closer to Ds.

To be honest, we're all for pronouncing it the right way, but we doubt the real way is going to catch on… or a lot of people are going to be VERY confused.