Retail giant Urban Outfitters have come under fire for producing a design that is "eerily reminiscent" of the Holocaust.
A tapestry blanket on sale in US branches of the store and online which features a pink triangle over a blue and white striped design has been slammed for its extreme similarity to the uniform that gay concentration camp prisoners were forced to wear to make themselves known.
The US Anti-Defamation League have released a statement about the design, saying it is "deeply offensive" and "should not be mainstreamed into popular culture."
Although Urban Outfitters have not yet made any official statement, the design seems to have been removed from the company's online shop.
This is not the first time that the retailer has come under fire for using potentially offensive imagery related to the Holocaust and WW2. Back in 2012, the ADL criticised the sale of an Urban Outfitters shirt that had a symbol very similar to the Star of David sewn on the chest.
The company also received huge backlash last year when they began selling sweaters with the words "Kent State University" emblazoned on the front, along with what looked like spatters of blood.
Many felt it was a crude reference to the tragic shooting at Kent State University in 1970, during which four unarmed students were shot during a protest.
The store later apologised for any offence caused, saying they "deeply" regretted placing the item on sale and adding, "There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray."
We hope the retailers learn their lesson this time around.