The ONE thing that makes half of all girls quit sport… for good

Hands up if you used to play every sport imaginable in primary school, only to give it up when you entered the weird and wonderful world of secondary school? 

Sadly, as we grow up and enter puberty, many of us girls tend to hang up our football boots or put away the hurls because it's 'not the done thing'. 

How many times have we heard comments like 'girls shouldn’t play that sport'? Or seen girls’ teams playing in half-filled arenas?

WAY too many times.

In fact, the saying 'you play like a girl' is deemed to be an insult – something Always want turned on its head. 

According to a recent Always Confidence & Puberty survey, by the end of puberty, over half of the girls surveyed will have quit playing sport.

That's a lot of young females hanging up football boots and runners – things they have used since they were children. 

To help highlight this important issue, Always partnered with Academy Award-nominated documentary filmmaker Nanette Burstein to find out how girls feel about playing sport.

"It’s my hope that this video will spark a conversation and inspire girls to keep playing sport. I love and support the #LikeAGirl campaign and I’m thrilled to be partnering with Always ahead of the Olympic Games to shed light on this important issue,” said Nanette.

Always is inviting everybody to join in to rewrite the rules and keep girls in sport. Pledge that you’ll keep playing #LikeAGirl and encourage others to do the same. 

Simply upload a picture, shoot a video or tweet using #LikeAGirl to show your support and inspire young girls everywhere to keep playing.