There is nothing wrong with having a less-than-perfectly-flat stomach, but thanks to current societal beauty standards of having a big butt and boobs along with washboard abs, proudly showing off a visible tummy isn't something we always see positively.
Even the fittest of personal trainers have proven through honest, intentionally-angled snaps that most everyone has a few rolls on their tummy from some angle, but still the stomach is the least-loved body part for many women.
One body-positivity activist has set out to change our opinions of our less-than-taunt tummies, and we're totally here for it.
The positivity Instagram Self Love Page serves up hundreds of amazing, body beautiful posts, but this one in particular caught our eye.
Posing in a body con skirt and crop top, tummy outline on show, the Instagrammer urged her followers to share in celebrating the curve of their stomach.
'Cheers to a summer of rocking clothing that give you a visible tummy outline,' reads the caption.
'Cheers to not giving a shit what people think about your body or the way you dress.'
'Cheers to embracing what we've been told not to wear because it doesn't "flatter our body type'"'
'Cheers to living free of judgement, reservations, and inhibitions,' she continued. '
Life is short, enjoy it. Don't let others affect your happiness and self worth. Bellies are cute and worth showing off.'
Feature image: Self Love Page