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Primark Beauty


I know it's forbidden to whisper the C word in November – BUT, preparation is key for a successful festive season.

That's why we are DELIGHTED that Penneys have released their stunning Christmas collection.

It's time to revamp your makeup bag with Christmas glitter and golds.

Penneys has that winter glow covered from your desk to the messy Christmas parties.

A standout from the new collection is their range of new highlighters. 

The Double Dimension Highlighter comes in three different shades and they can be applied to give you a subtle pop or sharp shine.

It is a complete steal at just €4, so you really can't go wrong.

Now, if you really want to rival the Christmas tree for who shines the brightest – we highly recommend the Glow Double Dimension Highlight Drops.

For flawless results, you can apply it underneath or over makeup for that beautiful glow.

But this product isn't just perfect for capturing the angles on our face – it can also be used on your body such as your collarbone – to really accentuate your Christmas look on a big night out.


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This festive season we are obsessing over the glitter eyeshadow looks – the bold golds and sparkling silvers.

And lucky enough – Penneys have all the makeup you need to master the trend.

The new collection has stunning glitter liquid eyeshadows and eye pigment pots, so your eyes really pop.

Or you can opt for the single eyeshadows in beautiful winter colours to really get in the festive mood.

These will be perfect stocking fillers that won't break the bank.

We will be raiding our local Penneys to snap up this incredible Christmas collection.


Feature Image credit: primark.beauty/Instagram



For fans of makeup, making sure the company you're buying from is cruelty free can be difficult. 

While as a society we no longer accept animal testing as appropriate, there are still some cosmetics brands who action it. 

Penneys PS… Beauty range has just been officially certified as a completely cruelty free brand, so if you're shopping there, you no longer need to stress over the unknown impact yur purchase could have on animals. 

The Leaping Bunny mark the PS… collection has been awarded by Cruelty Free International means that the ingredients and manufacturers have been meticulously examined, and found to be completely cruelty free. 

Speaking at the Dublin launch of the news, CEO of Cruelty Free International Michelle Thew said that over the last 18 months, Primark have opened up their production methods and subjected their products to an independent audit.

The Leaping Bunny accreditation guarantees that the company have been investigated thoroughly, and have been completely transparent with the ingredients in their products. 

It's a guarantee from Cruelty Free International that shopping Penneys PS… range is shopping cruelty free.

'No one on the street wants this to be happening to animals,' said Thew, reflecting on the fact that as a society, we have moved away from accepting the barbaric conditions animals are put through for the sake of cosmetic testing. 

'It's time to consign this to the history books,' Thew finished. 

In a statement on the move, Primark said: 'Penneys has worked very closely with Cruelty Free International to rigorously audit the entire PS… product range over the last year.'

'The Leaping Bunny accreditation is the most trusted cruelty free certification for non-animal tested cosmetics. Leaping Bunny is the internationally recognised gold standard certification programme that enables consumers to easily identify and buy products that are not tested on animals.' 

'Penneys wants to let customers know that they can purchase their favourite PS… products with the guarantee that the entire range has been awarded the highest standard of cruelty free accreditation.' 


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As well as being cruelty free, there have been steps taken to ensure that the PS… products also line up with vegan ethics. 

The vegan boom is well under way, with vegan options making their way out of speciality health stores and into major supermarkets and big brand names. 

Veganism is on the rise, as consumers eschew eggs, dairy and meat in favour of mycoprotein and coconut-based substitutes. 

The lifestyle also calls for an elimination of beauty products which test on animals, or include animal by-products. 

With a huge brand like Penneys making an innovative move like this, we can only hope that other companies follow suit. 



The Nude look is in, with 2018 trends paying tribute to highlighting features of the face, capturing light whilst creating a glow to the skin.

It’s all about clear skin, a minimalist eye and nude lip, a celebration of a look so subtle it’s barely there.

Last year, Kim Kardashian launched her KKW Beauty brand, and the Internet went crazy for it. 

However, as gorgeous as the brand is, it does not come cheap – and by the time you've paid for shipping and VAT, you may find yourself half broke. 

Well, the Penneys GODS have blessed us with a cheaper, but just as wonderful alternative to KKW Beauty. 

Primark Beauty is challenging the “norm” and championing diversity, celebrating you, for the individual. 

Their new PS… Nudes range is NEXT LEVEL, with so many seriously amazing products to try.

First up we have the PS… Nudes Highlight and Contour Kit, with contour and highlight duos for precision application, and a gorgeous sponge/ brush combo to blend and buff to perfection. Finish with a touch of light with the brow highlighter to lift the whole look.

Then there is the majestic Highlight and Contour Palette that contains smooth blendable powders that help you build a perfect base that's barely there, but with an added glow.

We also NEED to talk about the eyeshadow palette, because sweet Jesus it is GOOD. With an amazing 28 buildable, blendable shades you can create a look to suit your mood, from barely there to a sultry nude smoke, and everything else in between. 

Did we mention that the 28 SHADE palette costs a tenner? We're salivating. 

There are gorgeous nude lipsticks and matte liquid lippys in colours to suit absolutely everyone. 

Anyway, if you need us, we'll be in Penneys, filling our baskets FULL of this amazing new collection! 

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