It seems that Playboy is finally buttoning up it's shirt.
The magazine has been synonymous with the naked female form since it's beginning in 1953 but editor-in-chief Hugh Hefner has revealed in a statement that times are changing – and so is Playboy's wardrobe (or lack of it for that matter).
Starting with the March 2016 issue, nude photographs of models will no longer exist in ANY issue.
"Playboy will continue to publish sexy, seductive pictorials of the world's most beautiful women, including its iconic Playmates, all shot by some of today's most renowned photographers," the publication said in a statement.
"The magazine will also remain committed to its award-winning mix of long-form journalism, interviews and fiction."
Playboy Enterprises CEO, Scott Flanders, spoke to The New York Times about how it makes sense to change at this time.
"That battle has been fought and won. You're now one click away from every sex act imaginable for free and so it's just passé at this juncture."
The drastic change in the audience demands has not only taken a toll on the magazine's reputation but also on it's sales.
In the Seventies, when Playboy was in the height of fame, the magazines circulation was in its millions, where as today it has dropped to only 800,000.
The issues have been credited with playing a major role in America's sexual revolution, with Hollywood's major celebrities like Marilyn Monroe, Madonna, Sharon Stone and Kim Kardashian all posing on the front cover through the years.
And along with bringing in wardrobe, the magazine will also welcome a clean and modern new look.
"A little more accessible, a little more intimate," said Cory Jones, chief content officer of the magazine.
"Don't get me wrong," Cory said of the decision to go nudity-free. "12-year-old me is very disappointed in current me. But, it's the right thing to do."