Holly Hagan is the latest in a string of reality stars to use her weight loss to earn her a few quid, but she’s getting a lot of criticism for it.

The Geordie Shore star has just released her second diet book, Lose 5 Pounds In One Week, a short-term diet manual which aims to help women lose weight quickly.

While a quick flick through Instagram reveals women are already following along with the plan, the book has come under huge fire for suggesting women eat just 800 calories a day or less to drop the pounds.

Even though it’s a short term regime, 800 is still drastically lower than the 2,000 calories women are recommended to consume every day to stay healthy.

One picture in particular, reposted to the book's official Instagram page, shows a reader finishing off her day on 758 calories with an ice lolly.

"Lose 5lbs this week and put on 7lbs next week when i finally eat again … Great, where do I sign up?" one commenter wrote. "Can't believe this is even legal, selling eating disorders to the unfortunate teens who look up to this clown. Horrible."

Holly says the plan in the book is one she used herself to lose six pounds in a week, and that it’s not dangerous if it’s only carried out for the time advised.

She took to Twitter just now to defend herself, saying 800 calories a day was not an unsafe amount to consume.

"5:2 diet is 500 calories some days and the NHS website says you can maintain 800 calories a day for 12 weeks," she wrote.

"If you want a proper story report on crime and injustice in the world, not the fact I'm helping people achieve a healthy weight Rant Over!" 

The book was written with the help of personal trainer Ashley Lucas, but a rep for Holly says it offers "general information about diet and nutrition… not advice."

The rep also stressed the fact that Lose 5 Pounds In One Week is based on a short-term diet plan.

"The plan is designed to be followed for seven days, without starvation, supplements, or cutting out entire food groups.

"It is designed so be about small sacrifices for a week, combined with specific techniques."