Their grievance? The inauguration of Donald Trump as 45th president of the United States.
Brandishing placards, banners, and signage, they made their voices heard loud and clear.
And while there were numerous standout moments from the global movement (it took place on Saturday) one particularly adorable toddler is proving to be quite the little head-turner.
Aged just 22 months her mother, Jenny Sowry, snapped her aloft upon her father's shoulders at the North Carolina march.
me too, little buddy
(photo by Jenny Sowry) pic.twitter.com/sKF8UYpnWU
— Nate Ming (@NateMing) January 22, 2017
The child, wrapped up warm against the city of Charlotte chill, can be seen in the image holding proudly above her head her very own contribution: a colourful collection of swiggles and lines set against a piece of brown cardboard.
— Jane Maguire (@realslimjaney) January 23, 2017
Jenny shared the picture on Facebook using the inspiring hashtags: #inherownwords #shespeaksforherself.
— Alvin Irby (@AlvinIrby) January 22, 2017
She was in attendance alongside her husband, Sam, and their two children – a nine-year-old son as well as the little girl in the photo.
The toddler has already been turned into a meme (naturally), while numerous people have been taking to Twitter using the hashtag #wokebaby to share their joy at the sight of the small one.
— Kaye Wise Whitehead (@kayewhitehead) January 22, 2017
“The word that keeps coming back to me is ‘hope,’” Ms Sowry told Buzzfeed.com in the aftermath. “It makes people hopeful that there is already a little one who is already speaking her mind.”