We are absolute slaves to dry shampoo, and by the looks of things so is everyone on Instagram.
After taking to social media to promote Ouai Dry Shampoo Foam, celebrity hair stylist, Jen Atkin, has been inundated with comments from Instagram users only dying to get in on the action.
Set to drop in the States in four days time, the new product claims to actually remove oil and product build-up instead of simply concealing it for a day or two.
In addition to sharing footage of the product in the run-up to its launch, Jen has given Instagram users a tutorial on the way in which to apply to hair for maximum results.
Rocking a barnet that apparently hadn't been washed in three days, Jen applied the foam to her tresses, and instantly transformed a relatively lacklustre 'do into a volumised beachy look, and we're officially converted.
"Game changer," remarked one of Jen's followers while another added: "I want! I need! I must have!"
We're with them on that one.
When we think of Summer hair two things come to mind: long and beachy. But model of the moment Kendall Jenner has decided that neither of those concepts are for her right now as she has given her famous lob the chop.
While Kendall has yet to post an official picture of her new ‘do to her own social media accounts, celebrity hair stylist Jen Atkin has given fans a glimpse of the Keeping Up With the Kardashians star’s new look on Snapchat.
In a series of clips which appeared on Jen’s story yesterday, Kendall is seen wearing an oversized t-shirt with a blown up caricature of her sisters’ late father Robert Kardashian on the back to the salon.
At first only her back is seen as Jen tries to build up her followers’ anticipation by captioning the pic “guess who”.
Then dark brown locks are seen falling to the floor as Jen works her magic on Kendall.
Eventually the hair stylist reveals who her celeb client of the day is by filming herself while wearing a giraffe filter and showing Kendall and her bob in the background.
We can’t wait to get a proper look at Kendall’s new hair.
The Kardashian's hair stylist is having a bit of a moment lately. Not only does she glamour-up the reality family, she is also the stylist for Emma Stone, Katy Perry and Sofia Vergara.
And now, she's added another famous client onto her list; Barbie.
Yep, Jen teamed up with the super famous doll and totally upgraded her look.
She first went for a long slicked-back ponytail and the second look is a long bob that many celebs are sporting at the moment.
We are totally crushing on the two hairstyles right now. If only Jen could come to Ireland and upgrade our gruaige.