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instant camera

FUJIFILM Corporation and its President, Kenji Sukeno, today announced the release of INSTAX Mini Link (RRP €120). This sleek instant photo printer will revolutionise how people embrace photography on their smart phones.

Linking to phones via Bluetooth, the nifty printer and dedicated mobile phone app makes it easier than ever to turn photos saved on smartphones into lasting memories. The INSTAX Mini Link is available in Ireland from today and in three attractive colours; dusky pink, ash white and dark denim. 


What sets INSTAX Mini Link apart from other smartphone printers is the fantastic image quality which it delivers. The easy to use printer uses FUJIFILM real film technology to offer unrivalled prints, all of which feature the iconic INSTAX white boarder that the brand is famous for across the globe. In addition to quality prints, INSTAX Mini Link is lightweight for excellent portability. The printer truly is instant with a fast speed of about 12 seconds per print.


Another distinctive feature of INSTAX Mini Link is the simple yet fun app that links smartphones to the printer. With multiple modes and functions there is something to meet every printing need, not to mention, lots of ways to have fun and stay entertained.

Simple Print – shoot with a superimposed INSTAX white frame that gives users a visual reference, so it eliminates any uncertainty of exactly what’s in the picture, ensuring users get the photo they want each time. This intuitive function allows for easy photo adjustments, such as making it larger or smaller, rotating it, applying a filter or adjusting brightness.

Video Print –this cool function allows users to scroll through video frames left to right to choose the most memorable moments. Once selected, all that’s left to do is press the extract button to turn their favourite part video clip into an Instax print. 

Frame Print – The Frame Print feature allows users to pick from 27 different templates to create quirky and show stopping pictures.

Collage Print – this function has four amazing features that are perfect when creating images with friends. The Collage Print feature allows users to combine lots of their favourite photos onto one print.

Party Print – INSTAX Mini Link is all about connecting with friends and family and there is no better way to do that than with a Party Print. This entertaining feature gives users the ability to create one photo with loved ones by connecting up to five smartphones to the app. The app receives a picture from each of the devices and combines them into one INSTAX print. Once smartphones are linked together, users can select the layout of the images, or use ‘surprise mode’ to get a shock! In the “Surprise Mode,” no one knows what kind of pictures others have chosen and what the final print will look like until the images appear on the print.

Match Test – Have hours of fun with the Match Test function, a quirky game that allows the user to check the compatibility of two people in a photo. The app has the “Quick diagnosis” mode to check compatibility of people shown in a picture, and the “Precision diagnosis” mode that involves answering some questions.


When taking pictures from the printer’s dedicated app, users can use INSTAX Mini Link main unit to remotely control the camera operation. For example, they can zoom in and out by tilting the printer in different directions. Printing multiple copies of a picture has never been easier, simply hold the Link with the printout end pointing down and press the button at the centre.

Bring people together for a group shot by using the camera as remote controller for your smartphone’s camera.

INSTAX Mini Link is available now in FUJIFIILM outlets nationwide, RRP €120.00 prices may vary by retailer


There is something so tangible about the permanence of a physical photograph.

In an era where thousands of pictures are stored on smart phones in our pockets, what is it that makes a captured moment special anymore?

The resurgence in popularity of instant photos is a direct response to our digitally motivated, snap happy culture, one that places an emphasis on acquiring ‘likes’ rather than using an image to revisit a passing memory.

A post shared by instax HQ (UK) (@instaxhq) on

Luckily, Fujifilm’s Instax Square SQ6 is making memory conservation a priority – allowing digital natives to capture their happiest moments on real film.

If there is one occasion we want to ensnare in the flash of a camera, it’s festival season.

We’re decked out to the nines in glitter, enjoying every waking moment with our best friends, listening to our favourite live music amongst the beauty of nature.

It simply couldn’t be a more photogenic opportunity, and with Ireland’s biggest festival, Electric Picnic, just around the corner, we’re contemplating our list of festival essentials – and an instant camera is top of the list.

Being festival ready is a multi-faceted task with many aspects to consider.

First up, it’s all about how we’re looking on the day. Packing the perfect festival clothes that simultaneously emblemise our personal styles while being able to adapt to the, shall we say, changeable Irish weather is a must.

Getting the makeup look on point can be tricky when you’re staying in a tent in a field full of revellers, but we’re all about making an effort with the glitter.

Sometimes though, we get kind of frustrated that most instant cameras don’t have a selfie option, so we can’t capture ourselves and our pals with accuracy. Luckily, the Instax Square SQ6 has an actual selfie mode and a reflective selfie mirror, so you can check the capture area of your selfie in a mirror next to the lens. The Selfie Mode also does all the behind the scenes work for you while you’re in front of the camera, automatically adjusting the brightness and focal length.

Well, we didn’t go through all that outfit planning not to snap long lasting evidence of ourselves in all our finery.

A post shared by instax HQ (UK) (@instaxhq) on

Next up on our festival essential list is the itinerary. We want to see EVERYTHING we came to the festival to see – be it music acts, street food carts, comedy tents, carousel rides or cocktail classes.

Whatever the adventure you’re embarking on, the Instax Square SQ6 prints in the perfect size to capture any activity.

There wont be the hassle of trying to choose whether to shoot portrait or landscape, or worrying about fitting every member of your crew into shot.

At 1.3 times the size of Instax mini prints, if there’s room on your itinerary for a rave in the woods, spoken word session or buffet brunch, there’s room in your instant photo.

A post shared by Instax Poland (@instax.poland) on

Festivals are all about getting creative – be it an experimental new hairstyle, sampling new music genres or engaging in a creative workshop.

We’d also like to take the opportunity to get creative with the special memories we’re capturing.

The Instax Square SQ6 Camera has modes that let us do just that.

First up, there’s the Double Exposure Mode, where you can press the shutter twice to capture a shot overlaying two images in the same print – and it looks extremely artistic.

The second is the existence of the Flash Colour filters. Three colour filters can be attached to the lens, creating a tint of your chosen shade to the image.

Whatever your game plan for festival season, it would be a shame to let it go by undocumented – and there is nothing quite like flipping through a pile of actual photographs and reminiscing on some amazing memories.

Fancy nabbing yourself an Instax Square SQ6 Camera to capture all of your fleeting festival memories? 

We have FIVE of them to give away below: 

This competition is now closed. Congratulations to all our winners, we have sent you a message. Thank you to everyone who entered x



I don’t know about all dads, but I know that my own father is a fiend for a good camera.

There’s something super cute about a proud dad capturing moments and memories, which is something my dad has always done.

And with Father’s Day coming up, I was wracking my brain for gift ideas – and it hit me.

An instant camera. A novelty in itself, and a brilliant gift idea.

I know, I know… I am a genius.

Dads are SO hard to buy for, especially because they never give us hints or clues, so this seems like a no brainer.

You know what I didn’t realise though? There are so many different kinds of instant cameras.

Here’s a lovely line up of all your Father’s Day options. You’re welcome.

Image result for father and teenage daughter

1. instax SQUARE SQ6

Time goes by. Before you know it there are so many precious moments that you’ll never have again. The 1:1 square format instax SQUARE SQ6 captures the beauty in each and every moment, so that you can cherish those memories for a lifetime.

Image result for instax SQUARE SQ6

2. instax SQUARE SQ10

Express your creativity in an instant, with stunning direct prints from the new hybrid instax SQUARE SQ10. This camera lets you capture those ‘once in a lifetime’ memories and moments beautifully, in a stylish square format.

And because it’s a hybrid, you get the best of both worlds – the control and composition of a digital camera, with the enjoyment and tangible fun of a real photo print.

Image result for instax SQUARE SQ10

3. instax mini 90

The instax mini 90 offers advanced features, such as bulb and double exposures, that are attractions of traditional analog cameras and offer an enhanced capability to capture light creatively.

The instax mini 90 is also equipped with new functions and features like macro mode and high performance flash, making this an instant camera for every photographer developed under the concept “NEO CLASSIC.”

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For more information visit instax.ie or follow Fujifilm on Instagram @INSTAXHQ.

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