The world was united in awe as a video of X Factor star Olly Murs saving a woman from choking to death did the rounds online.
The video showed the singer performing the Heimlich manoeuvre on the struggling woman.
What a incredible human being @ollyofficial well done saving that women's life we need more people like you in this world amazing
— αηαstasia ♡ (@AnaPriorx) December 2, 2016
Olly can be seen thrusting the woman’s diaphragm until she is saved from choking.
Fans were quick to heap praise on the artist, but others were very skeptical of the entire thing.
— Olly Murs (@ollyofficial) December 3, 2016
“Thank God he was able to dislodge that food from her left hand," commented one, who didn't believe the woman was choking at all, and that the food seen flying from her moth was actually thrown from her hand.
It was revealed today that the footage was in fact a hoax, as part of Alan Carr's Happy Hour show, airing next week.
That video of Olly Murs is a PR stunt at its worse, I'm sorry if someone is choking the last thing you grab for is a mobile phone to film it
— Fiona May (@fionamay4471) December 2, 2016
Some fans were less than impressed with the "PR stunt" branding it "inappropriate" and "odd."