London Fashion Week 2018 is not know for having breast pumps on it's catwalk but that all changed when model Valeria Garcia stepped onto it.
The mother-of-two took to the runway clad in the world's first wearable breast pump, underneath a black bra and trouser suit at the Marta Jakubowski fashion show.
The pump has been designed to be put inside the bra and enable women to express the milk silently and privately – no matter where they are.
Valeria, who gave birth to youngest son Anton in June, wore a hi-tech pump which connects to a smartphone app.
Model and new mother Valeria Garcia shattered boundaries https://t.co/OmmBjaSYig
— Metro (@MetroUK) September 15, 2018
It is fantastic that breastfeeding is being normalised in this way and that new mothers don't have to worry about being uncomfortable in public – it's an important step towards the future.
Valeria's statement is not the first of it's kind – model Mara Martin breastfed her five-month-old daughter on the runway while modelling Sports Illustrated swimwear earlier this year.
These two pictures might be my favorite ones of last weekend! There is more than one message that we all can take from these. One being, I hope to normalize breastfeeding because it’s a natural thing women can do for their babies. I think women should be able to feed their babies how they want, when they want and where they want. End of discussion! Another message I hope comes out of this is that women need to be confident in themselves no matter what. There is no one shape, size, age, or ethnicity that defines beauty. We are all beautiful! Look at the final 16 girls that were chosen. All different. All beautiful. Thank you @si_swimsuit and @mj_day for celebrating that year after year. Lastly, never give up on your dreams and goals, even when it may seem like there are many barriers in front of you at times. You are stronger than you think! We can do it all! So my #wcw today is every woman out there!!!! WOMEN CRUSH WEDNESDAY! 1st: @quinn_willoughby 2nd: @theimagesniper #girlpower #siswimsearch #normalizebreastfeeding #bodypositivity
“I hope to normalize breastfeeding because it’s a natural thing women can do for their babies,” Mara wrote.
“I think women should be able to feed their babies how they want, when they want and where they want. End of discussion!”
We say hear, hear!