OK we’re going to be honest here: we weren’t overly keen on Kim Kardashian’s blonde hair.
It wasn’t awful – her features mean she can probably pull-off even the most extreme styles – but ultimately, darker locks got our vote every time.
Until, that is, we saw her hot-off-the-presses Vogue Brasil cover: big dark eyes, smouldering to the camera – and totally gorgeous with her mop of platinum blonde tresses.
In fact, we dare say this is one of our favourite Kimmy looks to date.
And evidently Vogue Brasil agreed: the publication released not one but two different Kim Kardashian covers for its June 2015 body issue, which hit shelves yesterday.
Late last night, she also posted a behind-the-scenes video clip from the shoot – which took place in Brazil several weeks ago.
It depicts the reality TV star as a 1960s screen goddess; applying mascara and layers of lipstick.
When she first went blonde in March, Ms Kardashian’s colourist, Lorri Goddard, told Us Weekly that it was just the right time for a colour “adventure”.
Apparently the process took nearly four hours, and Lori also stated that the super-light hue was “glamorous, rebellious, sexy, and chic”.