Size inclusivity has come along leaps and bounds in the fashion industry in recent years, but sometimes fashion houses don't quite get it right.
One particular Zara ad is going viral this week, as people are outraged at their definition of curves.
While there is no wrong way to have curves, Today FM presenter Muireann O'Connell snapped a picture of two very slim models in a new Zara ad, posing under the caption"Love Your Curves," and people are not happy.
You have got to be shitting me, Zara. pic.twitter.com/tiOsJv5AVy
— Muireann O'Connell (@MuireannO_C) February 28, 2017
The tweet has since gone viral, with over 23,000 likes and 12,000 retweets.
The models are posing for the brand's Curve denim jeans, but many people are speaking out as they feel that the suggestion that the featured models are curvy could be damaging.
People are also baffled as to how the brand could consider the women as curvacious.
"I'd have a word with your advertising department…..curves?…..where?…" said one.
— Kirsty MacLeod (@kirstyjean) February 28, 2017
However, not everyone agrees that the outcry is justified, and feel that it is sizeist against slim women.
"Why is it OK for you to denigrate slim girls? Everyone has curves. Body shaming of slim girls appears to be perfectly fine, eh?" said one, who also pointed out that her daughter has been teased for being slim.
"Isn't it possible that Zara is trying to help girls who see themselves as "sticks" to realise that they too have curves?" said another
Zara has yet to comment on the campaign.