Caitlyn Jenner scores campaign with a MAJOR make-up brand

Caitlyn Jenner has just been announced as the face of a new campaign with probably one of our most beloved beauty brands. 

Yep, the Kardashian starlet has partnered up with none other than MAC Cosmetics to be the face of a signature lipstick shade aptly entitled Finally Free. 

Oh and it's all for a good cause. 

"100% of the selling price goes to the MAC AIDS Fund Transgender Initiative, to further its work in support of transgender communities," said a press release for the lipstick. 

While the shade is yet to be revealed, MAC said that this is a product that: "champions all ages, all races and all sexes."

And it seems that no one is more excited about the launch than Caitlyn herself, who posted a campaign image to her Instagram yesterday. 

 

I'm finally free to announce my partnership with @MACcosmetics! All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April! #MACCaitlynJenner (Link in bio)

A photo posted by Caitlyn Jenner (@caitlynjenner) on Feb 26, 2016 at 1:00pm PST

"MAC was the first to come to me, and a company, I realised, that would really make a big commitment," said the 66-year-old. 

"I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in some cases, mainly to AIDS and HIV causes, and I was wondering if they were interesting in doing something specifically geared towards trans issues because we need funding.

"MAC is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about."

The lipstick will be available in stores April 7.