You will NOT recognise Kendall Jenner in this latest photo

Kim, Khloé and even Kylie have gone blonde in recent months, but one person we never thought would join the platinum-haired ranks was Kendall Jenner.

The 19-year-old model stars in a new Fendi campaign with Lily Donaldson, and a behind-the-scenes photo from the shoot last week shows Kendall looking very different indeed.

Hair stylist Sam McKnight shared this image to his personal Instagram page, in which Kendall poses with bleached platinum locks, a total contrast to her normal look:

The photo was captioned, "Kendall Donaldson and Lily Jenner or is it@lilymdonaldson and @kendalljenner ? #lilydonaldson#kendalljenner #hairbysammcknight."

Much as we would love to see how Kendall would style her brand new blonde locks, it seems she and Lily had only donned wigs for the photo, as another image posted on Fendi's Instagram pages shows them in the same robes with their original colours restored.

Kendall also appeared at Coachella over the weekend with her signature dark brown locks in all their glory:

Is it just us or does she look AMAZING as a blonde all the same?