Ah, the Naked palette – it was truly the first cult beauty product of it's kind.
Since then, literally thousands of neutral palettes have attempted to replicate the OG palette, but none have quite captured the functionality and quality of the original.
In a shock announcement this week, Urban Decay revealed that they will be discontinuing the iconic product.
Luckily, the palette is still available today – and it's on sale – so you can snap one up quickly if your old one is looking a little worse for wear.
'Today, we mourn our beloved original Naked Palette, a revolutionary product that changed the beauty industry forever,' UD wrote on Instagram.
'A little bit naughty, often dramatic, and always in the press, the innovative game-changer and category creator will be laid to rest after 8 years.'
I think we ALL remember our first encounter with the Naked palette, and how enraptured we were that all the shades we could possibly need were now in the one place.
For me personally, I hunted high and low in my home town of Galway for the palette back in 2011, but it was like Half Baked gold dust.
However, during a jaunt to Limerick to buy a Debs dress, we spotted a stand of them in a department store – que me screaming and my mother slamming on the breaks of the car worried that I had suddenly been struck down with acute appendicitis thanks to my screech.
An intense battle ensued and the palette was bought, and my entire self-painted sparkly smoky eye for my Debs was courtesy of Creep and Gunmetal. Eight years later I still have the palette, and that Debs look is screaming for a recreation.