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YSL beauty


Fashion icon, Grammy-award winner, pop star and most streamed female artist in the world and now YSL Ambassador. It's been quite the year for Dua Lipa, and it's about to get bigger.

Legendary fashion house Yves Saint Laurent Beauté have just announced that the singer is the new ambassador for their feminine fragrance, which will be released in September. 

Pop music's bold new voice has made quite the splash since releasing her eponymous debut album in 2017. The London-born artist has been breaking records ever since.


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Hailed as a 'Next Generation Leader' by Time magazine, winner of not one but TWO Grammy awards and three Brit awards and beholder of tens of millions of social media followers; success follows Lipa around.

We're all more than familiar with her female empowerment anthem New Rules, which now has over a billion views on YouTube (she's the youngest woman to have achieved this), and now we can smell unreal while blasting her tunes too.

YSL Beauté stated their pride in welcoming Dua Lipa to the YSL family for their new fragrance, citing her edgy and sultry beauty, ultra-cool personality and powerful looks as inspiration.


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The fashion house love Dua's liberated attitude, fierce brand of freedom and sensuality, saying that she's perfect to express the fiery legacy of Yves Saint Laurent. We'd have to agree.

Dua asserted how delighted she is to be starting a campaign and collaboration with YSL;

“I connect so much with the campaign because of its fearlessness.

"I stand for the importance of being confident, strong and powerful and of not compromising on who you are, what you do and what you believe in, of always being proud of the things you do, and I feel that goes down very well with the same philosophy behind Yves Saint Laurent new fragrance.” 


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Stephan Bezy, International General Manager of Yves Saint Laurent Beauté, commented on the new celebrity ambassador:

“The voice of her generation, Dua Lipa embodies the values of independence and freedom which have always been part of Yves Saint Laurent’s DNA.

"It is a great honour to collaborate with such a young and talented artist for our new feminine fragrance."

Feature image: Instagram/@dualipa 



We've all been there.

The moment on the night out when you go to the bathroom, look in the mirror…and the HORROR is real.

Your foundation is a sweaty mess and you curse yourself for not bringing your concealer. 

Yves Saint Laurent Beauté have heard our clubbing cries, and have solved our problems with The All Hours Foundation Stick.


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Okay, okay – I know what you're thinking, stick foundation: too thick!

However, this foundation is soft, silky and leaves you will a matte finish that could rival any liquid foundation.

It's ultra blendable and transforms from a creamy texture to a powder formula in a matter of minutes.

The foundation gives you a matte finish without the heaviness, and provides your face a lovely lift.


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The All Hours Foundation Stick comes in 22 shades, so no matter who you are or what your skin colour is: Yves Saint Laurent Beauté has you covered.

Furthermore, you can take a darker shade and double-up the product as a contour. The stick application will allow you total control to get that contour looking sharp.

The creaminess of the product will glide over lines and won't crease – say hello to a youthful glow!

Alternatively, you can choose a lighter shade to highlight under the eyes, for a beautiful finish. 


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It is also ideal for those of us who are legging it from work, a plane or an event to a big night out.

The All Hours Foundation Stick will give you 24-hour coverage, (YES, 24!) so you can dance the night away without any fear of your make-up budging. 

Additionally, the foundation is so neat that it slips effortlessly into your bag for touch ups and for travelling.

Outsmart airport security and say bye to those little liquid plastic bags as this can stay in your hand luggage – a huge win, win for gals on the go!


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This incredible product will be available nationwide from Wednesday, August 29 and retails at €39.50 (approx £31.50).

You better act fast as we predict this one will fly off the shelves. 

The All Hours Foundation Stick is seriously versatile and with a 24-hour staying power – why would you need anything else?

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