The most Instagrammed food is surprising, BUT we love it!
Yes, brightly iced doughnuts can step aside. Macarons, your time has passed – because IG have crowned pizza its new 'it' food!
Vice reports that the cheesy Italian dish is the most photographed food on IG. The study was carried out by chef Alessio Mecozzi and PR firm Klaus Davi.
The researchers poured through 300m food photos uploaded onto IG and found that 17m of them had the hashtag #pizza added to it.
Not surprisingly, New York had the most pizza photos, hogging 6.1 percent of all pizza pics around the world.
Pizza is one of those Internet-friendly foods with a cult following, producing countless memes and even emoji delivery orders. It also doesn't hurt that celebrities like Chrissy Teigen and Jennifer Lawrance are totally obsessed, too.
Sushi ranked in second place in the study, followed closely by pasta.
But we have to say, we think pizza is No. 1 too.