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“We’ve let our hair out, gone back to work and made our voices heard, so why are we still putting up with uncomfortable and painful sex?”

Now THAT, Durex, is a great question. One that we're SO glad advertisers are starting to ask, seeing as women make up the huge majority of consumers. It's hella dumb not to cater for our needs, if you ask us.

The renowned condom brand also have a range of lubricants, which they are marketing with a pretty great ad, if we do say so ourselves.

The ad uses examples of women fighting for our rights, using our voices to protest, to work, to rebel against societal norms, but yet many of us don't speak out against painful or uncomfortable sex.

Dryness down there is such a common aspect of our daily lives, and the ad points out that our body lubricates itself differently depending on our hormones and the time of the month.

It's perfectly normal that a lot of us would need a little help sometimes with the 'ol lube. Especially during sex, when most heterosexual men don't seem to realise that we need water for the slide to be fun, so to speak.

An advert which shows a protester, female body hair and a working mum is refreshing, so we're even more chuffed that they brought painful sex into the equation.

Millions of women face this issue in their lives, and it can be incredibly frustrating. We all deserve to enjoy sex and have as many (multiple) orgasms as physically possible, and lube is a tool in our armoury to help us achieve that.

Take a look at the video below;

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Gwyneth Paltrow is releasing a brand new 'dirty weekend away sex kit' on her website, Goop, and it is worth a damn FORTUNE.

The set includes condoms, vegan lubricant, massage oil, sex toys and all the sexual health information you could possibly need.

Oh yeah, it also contains a 24-carat-gold sex toy. As you do.

She recently married 47-year-old TV producer Brad Falchuk, and has commented before on her 'great and satisfying' sex life. Brag much?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gwyneth Paltrow (@gwynethpaltrow) on

The website's first 'sex Issue' was published in May 2016, which included a kinky toy buying guide, and advise on sexual preferences. 

She has now put together the dirty weekend away kit, with a massive spending allotment, but it's the thought that counts, right?

The Balmyard Beauty Romantic Call Body Oil boasts antioxidant coconut, shea, sweet almond, and hibiscus-seed oils is on the list, and works hard to leave your skin soft and glowy.

It's a shame it's priced at $82…

Imagine being able to afford a SOLID GOLD dildo worth $3500. Just imagine.

She includes the Betony Vernon Marabou Pleasure Puff Ring, with intricate marabou feathers, on her list. The item is worth a jaw-dropping $673.

The Maude Rise Condoms are 100% natural latex, and is the most affordable item in the kit, costing just $12. A bargain…

The vegan Unbound Jelly lubricant is made from 95% organic ingredients and is also vanilla-scented for good measure.

Last but by all means not least, the Lelo Olga sex toy is comprised of 24-carat gold and warms to your body temperature internally.

Gwyneth is extremely open about her sex life, and recently discussed the importance of sexual health while speaking to Glamour

The actress wed her second husband in a beautiful ceremony back in September commented on emphasising women's sexual lives through Goop.

We don't doubt that her and Brad are enjoying married life, if her sex kit is anything to go by. We commend her great attitude to banishing shame from sex. All women deserve great sexual health.

The website says the sundries are a must-have for a 'Romantic (and Sexy) Weekend', stating; “These five clean, nontoxic essentials are virtually guaranteed to ignite and/or reenergise sexual vibes.” Spicy, Gwyneth, very spicy.

Paltrow has attributed her newfound glow and warmth to her new beau.

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