A pub in Clonakilty, Co. Cork will be able to operate a loyalty card service for its customers, despite strong opposition from gardaí and other publicans.

Molly’s Bar plans to run the scheme during its three-year lease, under publican Michael Cambridge.

The barkeeper claims that the scheme is no different to those run by local supermarkets and will encourage people to enjoy a drink in the pub rather than at home.

I now have a loyalty card to our favourite pub and am known to the bar staff. I think this casual drinking needs to settle down

— Ame (@Amylarhh) November 15, 2016

The application was opposed by gardaí, and the local vintners’ association said it was arranging a meeting with local Fine Gael TD Jim Daly to urge the Government to close what it deemed a loophole, according to the Irish Examiner.

Eamonn Fleming, Michael Cambridge's solicitor, said there was no legal reason to prevent the granting of the licence.

He also said that Mr Cambridge would be able to keep a record of how much alcohol was consumed by any customer using the loyalty card, and that this could be helpful to gardaí.

Finally a loyalty card worth keeping. Especially as the pub is 30 seconds from my front door… pic.twitter.com/tlp8bK0QJV

— Jake (@JakeyBate_MDS) September 27, 2016

“Loyalty cards are available in supermarkets, why should there be a prohibition on a publican doing the same thing?” he said.

Judge James McNulty granted the licence but said that he had doubts as to whether the scheme would encourage trade at Molly's Bar. 

Similar schemes have been marginally successful in the UK.

We're wondering if two-for-one cocktails are included in the deal…