YouTuber Zoe Sugg has decided to film her smear test for her five million subscribers and 9.7 million Instagram followers to educate them on cervical cancer screenings.
The 29-year-old warms at the start of the 43-minute-long video that it features "raw conversation around cervical screenings and cervical cancer" and "a teeny bit of blood (not up close!)"
Zoella rose to fame on the video-sharing platform years ago and has since decided to make her intimate health examination public to encourage more women to book in smear tests.
Zoe explains her reasons in her car prior to the appointment for bringing cameras with her, saying that she had asked professionals;
"Is there anything I can do to help encourage more women to book in their smear tests or make people feel a little bit more at ease when they get their letter through the post?".
She decided to dash the uncertainty by filming the whole process and passing on her fans' questions to a nurse; "After ten years of vlogging, this is a moment! I've never done this before!"
Zoe first sits down with a nurse to discuss any concerns and questions from her subscribers, and the nurse urges anyone with worries to contact their GP and get more information.
She also explains how important it is to get the test done as young as possible, as it can detect cells which could later become cancerous.
Zoe then sits in the medical chair after changing into a gown, while the nurse talks viewers through the equipment she will be using. Zoe adds a timer to the screen to show how short the process is.
The timer revealed that the test took only 48 seconds, and the vlogger didn't appear to be in any discomfort. There had been some blood due to the oestrogen in her contraceptive pill, the nurse mentions.
Zoella chats more to the nurse following the procedure and discovered that she had never found anyone to have cervical cancer in all her time of doing smear tests.
She did found evidence in the past of cells which needed removing as soon as possible before they became dangerous. The nurse also urges viewers to check their breasts for lumps.
Zoe was praised by fans for using her platform for a worthy cause, seeing as the procedure is incredibly important for women's health.
Smear tests check for any abnormalities in the cervix which could cause cervical cancer if left untreated, and are offered to women aged 25 and above by the state.
New data from the charity Jo’s Cervical Cancer Trust found that those aged 25 to 35 are put off by the idea of a stranger examining them, and the latest figures show that cervical screening rates among all ages are at their lowest in 20 years.
Feature image: Instagram/@zoesugg