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imedeen

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We all know make-up and tan is a multi-million business in Ireland – but we never truly realised how much we depend on it.

Skin care brand IMEDEEN surveyed women from all over the country and found some astonishing statistics on Irish beauty.

70% of Irish women wish they had better skin, yet 75% admitted they only spend a half hour or less on a skin care routine each day.

However, 94% think that other women look better without make-up, which we have to admit we understand.

How many times have you seen your BFF fresh-faced and thought she looked fab without a scrap of war paint on? Many times? Us too.

Yet, 40% of women feel more confident when wearing a full face of make-up everyday.

63% believe that the media are to blame for the pressure of women having look good all the damn time, but do we?

We won't lie, going without the usual cover-up can be hard, especially if you have issues with your skin, but knowing that we're all in the same boat gives us a little bit more confidence to reveal our real selves more often.

Now, put down that concealer!

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It's safe to say inner beauty is something most of us struggle with in Ireland.

Yes, we have good days and bad days, and sometimes our inner voice speaks louder than anything else.

So, we caught up with Roz Purcell, the new ambassador for IMEDEEN skin care, to see how she keeps on top of her healthy glow and her inner confidence.

When asked about her skin care routine, Roz believes that it's a round-the-clock job and something you need to keep in check.

"Skin is something that's 24/7 and that just comes from drinking water all day. Obviously I eat really clean, 80% of the time, and I just make sure I'm eating foods that won't spike any outbreaks."

Being the foodie wonder that she is, Roz knows that you sometimes have to avoid certain foods in order to work towards a healthy complexion.

"It's more that I try to avoid processed sugars and processed food in general but sugar is something that definitely spikes any sort of outbreak."

"Obviously I eat a lot of natural sugars and a lot of the stuff I make is nut based, which I try to stick to during the week."

Sometimes, however, you can't avoid an outbreak, which means our confidence might take a hit. But fear not; Roz believes that a few simple little tricks will give you enough of a boost to get you through a bad day.

"For example, if I'm having a bad skin day, my hair is on point and likewise if I'm having a bad hair day, my skin is on point, so you kind of compensate one for the other."

"I think when your skin has an eruption, which happens to all of us, it's worse when you try to cover it loads. It's important your skin breathes and I guess just try to drink as much water as you can."

These day, many of us are trying to tone down our make-up as we learn about letting our skin breathe, but it's often easier said than done.

"If you look at my photos from like, five years ago, I totally layered on the make-up and my hair was huge; so, it's taken me a while to tone it down.

"Make-up is there to enhance your features, not cover them up. You want someone to tell you, 'Oh, you look gorgeous today' not, 'Oh, your make-up is fab today'."

"It took me a number of years and getting to know my face a lot, but you'll get there eventually, it's all about trial and error."

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