There is one industry where women actually earn more than men

People can be a little shy when it come to talking about their salaries, but with unions fighting the gender pay gap and more millennials in the workforce than ever before, it's a pretty important topic. 

A submission from the Irish Women's Council of Ireland found that on average, childless women earn 17 per cent less than men, while working mothers earn 14 per cent less than their male counterparts, but in one industry, women are the higher earners.  

A new report by Influencer found that female social media influencers are earning substantially more than men, completely flipping the gender pay gap. 

 

A post shared by Chiara Ferragni (@chiaraferragni) on

A woman with 100,000 followers can earn up to €50,000 from posting two sponsored posts a week, while her male counterpart would earn approximately €37,000 for the same work. 

This means that in the world of influencers, men earn about 26 per cent less than women in the same field. 

According to the report, there are a few reasons for this.

 

A post shared by Zoella (@zoella) on

The researchers believe that this increase comes from the genres of interest that are popular online. Im som,e of these genres, women are the most prominent players.

‘Female influencers are commanding higher fees than their male counterparts, flipping the traditional pay gap on its head,' said Ben Jeffries, the 21-year-old founder of Influencer. 

'Perhaps this is due to the exponential rise of fashion and fitness collaborations on social media, where female influencers are very prominent.’

 

A post shared by Tanya Burr (@tanyaburr) on

Fashion and fitness social media profiles are among the most popular, with the likes of Chiara Ferragni, Zoella, and Suzanne Jackson leading the pack. 

With influencing now being a viable way for people to earn their full-time income, the fact that influential social media posts can now fetch such high sums is astounding. 

Trending
Well hello there!
Help us help you by allowing us and our partners to remember your device in cookies to serve you personalized content and ads.

We're on a mission to help our mums and their families thrive by informing, connecting and entertaining.

Join us in our mission by consenting to the use of cookies and IP address recognition by us and our partners to serve you content (including ads) best suited to your interests, both here and around the web.

We promise never to share any other information that may be deemed personal unless you explicitly tell us it's ok.

If you want more info, see our privacy policy.