Hovering near the scales – also known as The Sad Step – before gingerly stepping onboard often signals the beginning of a fitness and nutrition plan which you SWEAR you're going to stick to this time.
And while experts are blue in the face reminding us not to get hung up on a single number and focus instead on dress size, muscle mass and measuring tapes, many of can't bring ourselves to ignore that scales completely.
Reminding her followers that weight gain doesn't equate with failure, one fitness blogger took to Instagram to share a snap which shows her at three different weights.
Despite a difference of just 5lbs between her original weight and current size, it's clear the blogger's body has undergone an incredible transformation.
"When I first started #bbg I was 8 weeks post partum and 145 lbs," she wrote. "I weighed 130 before getting pregnant, so based on nothing besides my own warped perception, I decided my "goal weight" should be 122 and to fit into my skinniest jeans."
After reaching that goal, the blogger explains that she then gained 18 lbs and began changing her perspective on weight, writing: "I finally learned to start measuring my progress by things that matter — strength, ability, endurance, health, and HAPPINESS."
"Take progress photos and videos," she advises. "Record how many push-ups you can do, ect. And if you can, your BFP — there is only a 5 lb difference between my starting and current weight, but my body composition has changed COMPLETELY."
"And if I didn't say #screwthescale long ago, I would have gave up on my journey," she admits. "So to the little teeny tiny voice in the back of my head that still said "wtf is this- not 140!?" last week when I stepped on the scale, I say SCREW. YOU."
This girl is our new fantasy BFF.