When it comes to penning top-notch tracks, music industry moguls know they don't come much better than Ed Sheeran these days.
So, it's no real surprise that the folk behind the X Factor have earmarked the 25-year-old for this year's winner's single.
With tracks like Thinking Out Loud, Photograph and The A Team under his belt, Ed has undoubtedly made his mark on the charts over the last few years, and X Factor bosses want to give their winner a taste of the same success.
“Everything Ed does turns to gold,” a source told The Sun newspaper. “To have him write the winner’s song is huge and amazing news for this year’s winner."
Like the show's bosses, this year's aspiring stars know affiliation with Ed will do wonders for the song's chart position, with the insider adding: "All the remaining contestants have heard the track and it works for the majority."
"They can’t believe potentially their first ever single will be written by Ed.”
But if you can't quite get your head around the idea of Honey G belting out an Ed Sheeran original, don't worry because you're not alone.
Acknowledging that Ed's style and lyrics won't work for every potential winner, bosses know Ed isn't a viable option for the likes of Honey G.
"The only chance his song won’t get used is if 5Am or Honey G pull off a shock win. Then bosses might need to consider another one of their options.”
Honey G doing an Ed Sheeran tearjerker? No, thanks.