For as long as we can remember, Emma Watson has stuck to her golden roots and is not one to drastically play up her looks.
But the 25-year-old recently donned a much darker hair colour than were all used to for a romantic gothic photoshoot for Vogue Italia.
The actress was photographed for an editorial spread and to no one's surprise, she looks gorgeous – even with the hair change.
Her hair wasn't the only thing going a little darker though as she was featured with very smokey eyes, and moody clothing; quite the opposite from her usual bright and girly attire.
There's no telling if the new look was strictly for the shoot, but if it's permanent, she totally rocks it. Here's Vogue Italia's video of the fab photoshoot: