Cool and clean: the 6 secrets of Scandinavian women’s style
Scandinavian women have a unique style we can’t help but crush over. They manage to look groomed and expensive, but at the same time, cool and undone. How do our Scandi sisters do it?
You need only look to the street style at Stockholm Fashion Week to know what we’re on about; we’re talking minimal makeup, clean lines and neutral colours, all worn with an air of insouciance.
So because we want in on the Scandi action, we’ve gone and busted the secrets to their style:
1. Shop neutrals
The classic Scandinavian style is a palette of neutrals, like camel, tan, crisp white and black. Choose pieces with different textures, like tulles, crisp cottons and leathers, and layer to add more interest.
2. A great jacket is your hero piece
If you’re going to invest in any piece, it’s going to be a kick ass jacket. Key pieces are leather jackets, slick blazers and modern utility styles – just make sure you don’t compromise on quality.
3. Opt for black on black on black
Scandinavian women know an all-black look is the ultimate in cool. To keep it from looking too goth, they opt for modern pieces with unexpected cuts.
4. Dress for the weather
You won’t see out Nordic sisters shivering for the sake of fashion. They’ve made dressing for the colder weather an art form. Think thick, soft knits, statement coats and classic accessories.
5. Invest in some quality woollies
Which leads us to this. Woollies. It’s all about the woollies. Anything goes here: from a classic Aran sweater, to a quirky pink angora jumper, to a thick, oversized jumper dress.
6. Keep it clean and modern
The hallmark of Scandinavian style is modernity. Cuts are clean, unfussy, and at times, even utilitarian.
And Scandinavian women don’t ever let up on the style, even when it comes toting their babas around. These stylish mamas rock the Stokke Xplory range of strollers, which come in a range of neutral colours to complement their outfits, natch. And the Stroller Winter Kit even comes with uber-chic fur mittens for Mam. Queens!
