To celebrate the return of Freshers Week, there will be special appearances from Coca-Cola Zero Sugar Famous Faces and surprise performances at universities across the island of Ireland
Earlier this year Coca-Cola announced a new taste and sleek new look for Coca-Cola Zero Sugar. With Coca-Cola Zero Sugar, the flavour enhancement was a refreshing one while continuing to have the iconic Coca-Cola taste. The design was simplified, removing added elements such as the red disc, to elevate the iconic trademarks with global consistency. As a visual metaphor to uplift, the design also proudly raises the Coca-Cola logo to the top of the label.
With this refreshing take on a cola classic, Coca-Cola is asking fans whether this is the Best Coke Ever? Coca-Cola Zero Sugar is inviting people across the island of Ireland to try it for themselves in a bid to discover the nation’s take on the taste. It’s a simple question that asks a lot: What if Coca-Cola Zero Sugar is, the best Coca-Cola ever?
To celebrate, Coca-Cola Zero Sugar will be popping up at several locations nationwide to give people the chance to try the #BestCokeEver for free. With life becoming a little less restricted and somewhat more normal Coca-Cola are elevating one of the most important experiences for young people – starting University. There will be exclusive live performances happening during Freshers Weeks from up-and-coming Irish artists nationwide at #BestCokeEver Pop-Up sampling stations. DJ Mona Lxsa (@mona_lxa) performed for freshers at the University of Limerick & Trinity College already this month and Chasing Abbey (@chasingabbey) will be performing an exclusive set for students, free of charge, in Waterford IT on Wednesday 10th of November, with more colleges to be announced!
Keep an eye on Chasing Abbey’s social and follow #BestCokeEver for the announcement of further free performances and sampling pop ups happening throughout October and November!