Women Are Increasingly Trying Their Luck Online. And There Are Good Reasons for It
When you think of gaming and other sports-related activities, you probably imagine a bunch of men sitting around the pub trading barbs about whose team is superior to whose. While there may be a lot of truth to this, we shouldn’t ignore another trend that is rapidly taking shape in the world of online games, and that is the inclusion of women.
Indeed, women are starting to take almost as active a role in online activity as men do, and for several good reasons.
Once you learn just how widespread online sports-related activity has become for women, you will surely jump to get in on it. Even sports betting is becoming a thing. You can get started on FIRST to see all the latest with what’s going on inside the sports betting world.
No longer an old boys’ club
If you think about it, it’s really no surprise that women’s role in online sports and gaming is increasing. In an age where the gender gap is narrowing in all industries, it was only a matter of time before they hit this, too.
So the boys had better watch out, because women are in it to win. Just like the fierce determination that we witnessed during the suffrage movement of the early 19th century, women are hard at work researching teams and igames.
Rise in women’s sports
Another reason for the sharp increase in women’s online sports activity has to do with the rise in popularity for women’s sports. There are now many ladies’ sports online that people (and not only women) can get in on:
- WNBA, which has become hugely competitive in recent years
- Women’s soccer (we all remember how the world champion US women battled the system for equal pay recently)
- Tennis, where female athletes are equally or more famous than their male counterparts
And much, much more. While women’s online sports interests certainly aren’t limited to women’s sports, the availability of them definitely doesn’t hurt.
The democratization of the Internet
Add to this the overall trends that have been taking place across the Internet in general. Not only women specifically, but everyone is benefiting from the overall democratization of the Internet. What does this mean specifically? Several things:
- Discussion forums are wide open to everyone. And many of these sites are not for amateurs; they are places where sports’ biggest fanatics gather to share information, gossip, and learn the latest nuances of their favorite sports.
- Statistics sites are plentiful, as well. They include information on teams, athletes, and even obscure things like the impact of the weather on games. So even if you aren’t fully on top of your game yet, you can educate yourself easily, and free of charge.
- There is now a wide range of predictive analytical tools available. These tools surpass even the highest human capability to analyze sports as they are able to gather huge amounts of information and analyze it. You can also tweak these programs to analyze any aspect of sports that you like.
Advertisers are on the ball
The advertising world is definitely keeping up with the increasing participation of women in online sports activity and sports in general, and they are milking it as much as possible. You can see this in many respects:
- More and more ads are clearly tailored to women, featuring female athletes and teams
- Sportswear ads for women are becoming more and more popular all over the world
- An increasing number of ads are featuring women’s sports and focusing on the rivalry between top teams
- Betting sites are increasingly putting women’s teams front and center on their homepages, and highlighting the fact that some of the biggest battles of the week will be between ladies’ teams and individuals
If you haven’t gotten on board yet, you should
Given all these things, if you haven’t gotten on the online sports world yet, now is the time. Particularly if you’ve got a favorite sport that you just love to make predictions about, get out there and use it to your advantage! The time is ripe. Show those boys what you’re made of.
