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In a recent survey by music heavyweights THUMP, only 17 per cent of headliners at electronic music festivals were female, transgender or non-binary.

I think we can all agree that's a pretty small number.

That's why on International Women's Day in March of this year, Smirnoff pledged to double that number by 2020.

Smirnoff has many partners around the world inspiring women to take part in #MoveTheNeedle, and now it's Ireland's turn.

ELLLL, DJ and Producer

#MoveTheNeedle is a mini-documentary being launched in the Republic and Northern Ireland today, and features leading women involved in Irish electronic music.

The mini-doc and accompanying campaigns aim to inspire a new wave of female DJs and producers.

To accomplish its aim, Smirnoff, in collab with ELLLL, are hosting #MoveTheNeedle workshops across four cities in Ireland; Galway, Belfast, Cork and Dublin.

ELLLL (Ellen King), a DJ and producer rising to the top of the Irish techno scene, has also founded the GASH Collective, which involves women in the industry holding showcases and training events across the country.

Sally Cinnamon, leading Irish DJ

She took part in the mini-doc and believes, "there's no reason why people – male or female – can't work together to share knowledge and help each other across the board.

"There should be cross pollination in all areas. These workshops are really about everyone getting up and having a go."

Other inspiring women in the mini-doc include Aoife Nic Canna, who has been named the Queen of House by Hotpress, Sally Cinnamon, a leading Irish DJ and Veronica Vasicka, the founder of Minimal Wave Records in New York.

"By 2020, Smirnoff aims to make a difference by doubling the number of women headliners and this mission requires music fans and industry leaders to work together to achieve this bold goal," said Syl Saller, Diageo Chief Marketing Officer.

Aoife Nic Canna, leading Irish DJ

So, if you want to be part of this movement, or you're an aspiring DJ/producer that wants to be involved, here are the workshop dates:

Galway – June 18

Galway Arts Centre – featuring; ELLLL, Lolz and Aoife Nic Canna


Belfast – July 15

Catalyst Arts – featuring; ELLLL, Marian Hawkes and Aoife Nic Canna


Cork – July 22

Wandesforyh Gallery – featuring; ELLLL, Lolz and Aoife Nic Canna


Dublin – August 12

The Tara Building – featuring; ELLLL, Eve and Aoife Nic Canna

The GASH Collective

"By partnering with the GASH Collective for the series of workshops, we are working with a team of immensely talented electronic music producers, DJs and teachers who will provide practical hands on training to the people who sign up," said Head of Smirnoff Europe, Chris Laidlaw.

The Dublin showcase will take place on the same night of the Dublin workshop, August 12 in Yamamori Tengu from 11pm-2.30am.

If you want to sign up or get more information about the mini-doc or workshops, check out this website.

And of course, check out the mini-documentary, #MoveTheNeedle below:



We love nothing more than a good cocktail night with the girls once the Christmas party season rolls around, but somehow we don't think an ice-cold mojito is going to cut it now that the chilly weather has set in.

We've been trying out a few warming winter recipes to liven up our next evening in… and this Hot Apple Bite is definitely a favourite!

Combining Smirnoff Vodka with festive flavours like apple and brown sugar, it's definitely going to be on our cocktail menu this year.

To make it at home, simply follow the instructions below – the recipe serves one.

Smirnoff Hot Apple Bite


  • 50ml Smirnoff Vodka
  • 100ml apple juice
  • 2 tablespoons of brown sugar
  • 1 tablespoon of apple purée​


  1. Add all ingredients to a saucepan.
  2. Warm gently over a low heat until the sugar has completely dissolved and the liquid is simmering.
  3. Pour into a glass mug.
  4. Garnish with a wedge of apple and top with crushed biscuit.
  5. Enjoy!

The weather has turned icy, making it the perfect time for a warming tipple.

Smirnoff has created this yummy, bone-heating cocktail using its most recent creation, Apple Bite.

The combination of apple juice and brown sugar with this new vodka makes for a comforting winter drink.

What you’ll need

50ml Smirnoff Vodka

100ml apple juice

2 tbsp brown sugar

1 tbsp apple puree

What you’ll need to do

  1. Add all the ingredients to a saucepan.
  2. Warm on a low heat until the sugar has completely dissolved and the liquid is simmering.
  3. Pour into a glass mug.
  4. Garnish with a wedge of apple and top with a crushed biscuit.
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