You may be familiar with the work of LA pop/rock band OK Go who are known for their outrageously brilliant and creative music videos. 

It all started back in 2009 when their treadmill-based video for Here it Goes Again went viral. 

And since then they have tried to up the ante each time for their videos and they have certainly succeeded. 

Just yesterday they released the video for Upside Down & Inside Out which involves the band floating around the cabin of a zero gravity airplane. 

And this video, which somehow involves no special effects at all, is just the tip of the iceberg for the group:

Their first video involved a single take of a complicated routine done entirely on treadmills…

They had a video involving optical illusions and adorably well-trained dogs…

There was another crazy extravaganza of optical illusions in their video for the Writing's on the Wall… 

They had a video which involved the Muppets…

And well… the sheer effort of this…

Oh and their music is pretty good too.