Ever sit down to your morning fry and think "God, I wish there was Viagra in my sausages?"

Well, now there can be!

Save Our Sausages (or SOS) is a new campaign by the founder of Fathers4Justice, Matt O’Connor, and – in a bid to improve the state of male mental health – Matt has helped develop a brand of totally edible pork sausages which contain natural Viagra.

According to The Metro, these culinary delights are infused with L’Arginine, Horny Goat Week, Red Chinese and Siberian Ginseng, all of which assist those with erectile dysfunction.

Matt – who worked on the sausages with The Butchery – believes the product will help get British men talking about the hugely prevalent issues of depression, suicide and low testosterone.    

He says the new series of Cold Feet made him realise that humour is a great way to prompt discussions among men about difficult topics and so he thought the sausages would “help break the wall of silence”.

Fair play!

Feat image: Getty