Rihanna’s Fenty Beauty is on track to out-sell Kylie Cosmetics in 2018

by

Kylie Cosmetics dominated the Instagram beauty landscape last year, but this year another celeb collection is aiming to out-strip the KUWTK star's brand in terms of sales. 

Fenty Beauty is on track to outsell both KKW beauty and Kylie Cosmetics in 2018. 

The brand is only a few months old, but it's already seeing astronomical sales internationally. 

According to WWD, Rihanna's line saw sales five times higher than Kylie Cosmetics in the first month of this year. 

Kylie Cosmetics and Fenty Beauty have been pitted against one another from the get-go by online beauty fanatics. 

Rihanna fans came for the reality TV star's most recent concealer collection, claiming that Kylie is simply trying to 'keep up with' Fenty Beauty. 

 

A post shared by Kylie Cosmetics (@kyliecosmetics) on

Rihanna recently revolutionised the beauty industry with her Fenty Beauty PRO FILT'R Soft Matte Longwear Foundation, which is available in 40 shades, from the palest white to rich mocha. 

The foundation was even named one of Time Magazine's Best Inventions of 2017. 

Trending
Well hello there!
Help us help you by allowing us and our partners to remember your device in cookies to serve you personalized content and ads.

We're on a mission to help our mums and their families thrive by informing, connecting and entertaining.

Join us in our mission by consenting to the use of cookies and IP address recognition by us and our partners to serve you content (including ads) best suited to your interests, both here and around the web.

We promise never to share any other information that may be deemed personal unless you explicitly tell us it's ok.

If you want more info, see our privacy policy.