Lynx teams up with rap superstar Lil Baby for new fine fragrance campaign


Lynx redefined fragrance for men when it launched over 40 years ago. Since its inception, its most iconic product (Lynx Africa) has been worn by 85% of Irish men and has sold enough products to fill Dublin’s convention centre over 54,000 times. Lynx is now once again redefining the fragrance world with the launch of the new Lynx Fine Fragrance Collection.

The Lynx Fine Fragrance collection has been formulated by world-renowned perfumers from two of the world’s premier fragrance houses. The development of the collection was led by Ann Gottlieb, a veteran in the fragrance industry behind some of Calvin Klein & Christian Dior’s best-selling fragrances. In fact, it’s even performing better than Tom Ford in a sniff test. 74% of men aged 16-24 preferred Lynx Black Vanilla fragrance to Tom Ford Tobacco Vanille fragrance.

Set to the tune of Lil Baby’s smash hit “Drip Too Hard,” the TV spot weaves together anime, gaming, music and modern art influences to bring to life a visually stunning world of new luxury, with the aim of cementing the Fine Fragrance Collection as the go-to scent for Gen-Z guys.  

The new collection provides premium scents infused with essential oils at an affordable price. Each scent has been crafted to smell as fine as a cologne with the protection of a deodorant.

The Fine Fragrance Collection features five irresistible premium body sprays:

Black Vanilla (Orange & Sandalwood Scent)

Preferred by 74% of guys over Tom Ford Tobacco Vanille Scent infused with fresh, citrus orange, fruity, gourmand notes. Paired with an aromatic heart of lavandin, sage and basil, next to a creamy back of cocoa, vanilla, tonka beans and sandalwood to create an unexpected, surprising fragrance.

Blue Lavender (Mint & Amber Scent)

Made from iced lavender with a hint of mint and a cool, creamy gelato accord lead to orange blossom accord and boozy, geranium, bourbon accord. A contrasting background of warm cedarwood, addictive vanilla creme accord, sensual tonka bean and glowing amber.

Copper Santal (Brown Sugar & Pepper Scent)

An exhilarating fresh scent infused with santal, brown sugar and pepper essential oils.

Emerald Sage (White Geranium & Cedar Scent)

Top notes of Moroccan spearmint, French lavender, Canadian Fir Balsam, blended with a mosaic of spices and herbs, like Madagascar black pepper, Indian cardamom and French clary sage.

Aqua Bergamot (Sage & Juniper Scent)

A classic clean brightness livens up the fragrance in a modern new way. The heart of the fragrance is wrapped with natural clary sage and lavender and is facetted by trendy juniper berries and classic rose. It is grounded by earthy sandalwood, smooth amber and spicy nutmeg.

Speaking about the exciting new launch, Jennifer King, Marketing Manager, Lynx Ireland, said: “Who says a fine fragrance has to come with a hefty price tag? We developed a scent that rivals one of the most esteemed brands in the world. The new Lynx Black Vanilla has outperformed Tom Ford Tobacco Vanille in blind tests – with 74% of guys preferring Lynx. At Lynx, we believe that luxury should be inclusive, not exclusive. The launch of our Fine Fragrance Collection ensures that consumers have access to premium experiences everyday.”

The Lynx Fine Fragrance Collection comes in five 150ml scents available in the traditional body spray can. The Lynx Fine Fragrance collection is available to buy in all good supermarkets and pharmacies, including Dunnes Stores, Tesco and SuperValu with an RRP of €8.99.