Gambling apps rising popularity among women

There are two stats at the moment that stand out when it comes to the wagers placed by women.

According to data research company GWS, the number of female users of sports betting applications in the U.S. has increased by 115 % between the years 2020 and 2021, reaching over 4.6 million users.

As reported by the Business Journals, the percentage of male users of sportsbook betting applications increased by barely 63 % during the same time period, despite the fact that the amount of male users still significantly surpasses the number of female users by 250%.

Some of the best gambling apps have been so successful in luring in new female customers that they now have a greater number of female customers than male ones in their user base. Women are making a greater impact in the sports betting and gambling industry, regardless of the size of the sportsbook or casino.

Several Factors Drive Women to Online Betting Apps

The rise in the popularity of sports gambling among females can be attributed to a variety of different factors. To begin, there has been a recent uptick in the proportion of females who take an interest in competitive sports. The percentage of women who describe their interest in sports as “very high”, as stated in a report published by the Women’s Sports Foundation.

This pattern is being pushed forward by a number of factors, including the rising popularity of women’s sports and the rising number of women that participate in athletics at all skill levels.

Second, mobile betting apps are getting easier to use all the time. In the past, wagering on sporting events was frequently seen to be a difficult and daunting pastime. On the other hand, the proliferation of betting apps for mobile devices has made it simpler than ever before for any person to place a wager. These apps are made very user-friendly and simple to manage, which makes them interesting to gamblers of all skill levels, from beginners to seasoned pros.

Last but not least, the opportunity to make money is luring more and more women into the world of sports betting. Although there is always the possibility of losing money when placing a wager, the potential winnings might be rather significant. Bets on sports are considered by many women as a potentially profitable opportunity to have fun while also expanding their financial horizons.

Opportunity to Capitalize on Female Interest

Women have long been viewed as an untapped global market of sports gambling despite having made up a sizable share of sports spectators. However, this is starting to change as businesses begin to understand the potential cash that may be produced by marketing to female sports enthusiasts.

According to a 2019 American Gaming Association research, 31% of loyal sports betting clients are women, and a separate study found that 47% of all sports enthusiasts are female. This indicates that there may be a sizable population of women interested in sports betting but do not necessarily feel at home in the current environment.

Despite the significant growth in female users, GWS additionally discovered that women use mobile gambling apps less frequently throughout the year long. Whereas both men and women are keen on in-play betting, the survey also found that women are even more likely to wager on events that take place outside of conventional sporting seasons.

This implies that sportsbooks should improve their marketing efforts to women and make it simple for them to wager on their preferred teams and players. There is no reason why women couldn’t become just as active as males when it regards mobile betting with the correct approach in place.

Education a Key to Continued Growth

Operators ought to put more effort into empowering women so they feel at ease using sportsbook apps.

It can be critical to teach women the principles of spreads, totals, and moneylines in order to help them feel accepted in this environment, as this has rarely been the case.

In the past, marketing messages were primarily directed at white men, which resulted in betting marketing strategies focused on one audience. Because of this, women were not treated with respect in the betting scene and did not feel at ease there, the same way they have long been labeled as bad drivers whilst new scientific evidence now states that women are actually better drivers than men!

This created a hole in the prospective betting market as a result. Men still outweigh women in the betting industry at 5 to 2, but because of marketing advances made by gaming corporations, more women are now betting.

Bonus Abuse A Problem, Not A Contributor

It’s safe to say that bonus abuse is to blame for the 115% increase in female sports bettors. This might entail guys opening accounts in their wife’s or girlfriend’s names and utilizing the free bets which accompany joining up with every online betting site.

Bonus abuse is an issue in the business, but it did not link this to the dramatic increase in the number of female sports bettors.

Due to the new customer bonuses, there are first-time punters coming and going. It has little to do with women’s propensity to gamble and most definitely nothing to do with the rising rate of female gamblers.

It is crucial for application developers to produce goods that are enticing to this audience and understand women’s experiences of gambling, given how popular sports betting is among women nowadays. Female clients present a “big opportunity,” according to FanDuel CEO Amy Howe, and DraftKings has also demonstrated an interest in this market.

This includes tools like adjustable betting limits and lessons that are user-friendly for beginners. App developers can offer services that are more likely to entice and keep female customers by identifying the factors that lead to women’s interest in sports betting.