To celebrate the launch of Max Factor’s False Lash Effect XXL Mascara, we’ve two hampers to give away!


The new Max Factor False Lash Effect XXL Mascara is inspired by salon lash extensions but without the maintenance or cost! This new mascara has been mastered by Max Factor and it delivers dramatic result that last all day.

Developed with patented technology, the high-performing full-stretch formula of Max Factor’s False Lash Effect XXL Mascara visibly lengthens lashes by up to 70%, stretching beyond the tips of lashes. The unique formula is also responsibly sourced, made without fragrance, mineral oil and talc.

Going beyond lengthening, the mascara also gives Xtra Volume and Xtra Fullness, whilst being smudge proof as well as clump free. Allowing a buildable application, the strongest results are visible by applying an additional layer, and letting the formula dry between coats. In addition, its hourglass brush and petal shaped bristles allow for a smooth application, with 78% of study participants agreeing that the brush grabs onto even the thinnest of lashes, creating maximum effect.

The newest addition to the False Lash Effect range, the XXL Mascara, is the brands biggest mascara yet – created to give you fuller, longer, and more dramatic lashes. It’s time to say goodbye to false lashes and enhance your real ones with an innovative formula that lengthens from base to tip.

Key Benefits

  • High performing formula
  • Patented technology in a unique formula:
  • Extendable flexible film that adheres to lashes
  • Polyacrylic polymer that’s water absorbent
  • Fibres which add length to your lashes and Arginine
  • Visible lengthens lashes by up to 70% – a full stretch formula that extends beyond the tips of the lashes
  • Formulated without fragrance, mineral oil and talc
  • Responsibly sourced via minerals
  • Lengthening results without the damage
  • Ingredients include arginine, panthenol, vitamin E, acetate, and cellulose
  • Oil in water emulsion
  • Easy to remove
  • Hourglass brush: Petal shaped bristles to catch every lash, even the thinnest ones
  • Buildable application
  • Smudge proof, clump free, yet easy to remove
  • Suitable for sensitive eyes
  • Ophthalmologist tested

Max Factor False Lash Effect XXL Mascara (RRP: £11.99/€16.99) and is available nationwide from all major pharmacies as well as a selection of online retail outlets

To be in with a chance of winning one of two hampers, just enter below.  Best of luck.



Well hello there!
Help us help you by allowing us and our partners to remember your device in cookies to serve you personalized content and ads.

We're on a mission to help our mums and their families thrive by informing, connecting and entertaining.

Join us in our mission by consenting to the use of cookies and IP address recognition by us and our partners to serve you content (including ads) best suited to your interests, both here and around the web.

We promise never to share any other information that may be deemed personal unless you explicitly tell us it's ok.

If you want more info, see our privacy policy.