Here’s how this jacket sold out in 48 hours… thanks to Amy Huberman
Amy Huberman is definitely an inspiration for a lot of Irish women when it comes to practical, stylish dressing, and she proved that again this week when a jacket she wore in an Instagram photo sold out in record time.
The actress and model posted a snap earlier this week showing her wearing a suede biker jacket from luxury brand Mint Velvet as she cycled around the garden on a kid’s bike.
"Testing out my new biker jacket, thank you @mintvelvet #elevate #mintyfresh," Amy wrote alongside the funny snap. For the mum of two, it was just a standard jokey photo, but for Mint Velvet it turned out to be a pretty lucrative post indeed.
The Dove Suede Biker Jacket, which retails at €180, sold out online and in stores across Ireland and the UK within 48 hours of Amy posting the picture, thanks to the buying habits of her 51.5k followers on the picture-sharing site. A spokesperson for the brand said they were delighted to see the mum-of-two sporting one of their pieces.
"Amy is the epitome of a Mint Velvet shopper – relaxed glamour and a strong sense of self," they said.
While she rarely obviously endorses brands or products via social media, Amy generally does credit designers and stylists on her outfit posts, and often gives further details in the comments section if anyone asks:
Two weeks ago at Wimbledon, contemporary womenswear designer Zoe Jordan got a double whammy of promotion after Amy wore (and credited) her outfits on two separate days.
If you’re keen to get your hands on the same Mint Velvet jacket, you’re out of luck, although the label have promised there will be a similar one available in their new AW15 collection.
